Pitchstock 2025 is live! Join the nation’s top pitching minds this August in Chicago or virtually → save your seat

From Data to Development: Navigating the Evolution of College Assessments and Softball Tech

In this episode of the OGX Podcast, Krista Stoker, Ashley Sunshine, and Laura McDonald dive into the ever-evolving world of college assessments and the growing influence of softball technology. The trio shares their insights into the shift from merely collecting data to applying it in meaningful ways within coaching systems to boost player development. They also discuss the expanding roles of coaching staff and the impact that larger staff sizes have on both data application and athlete performance.

With technology advancing rapidly in sports, the hosts explore how reliable and user-friendly tech can make or break a player’s progress. However, they also point out the frustrations that come with this growing dependence on tech, from inconsistent quality to poor customer service, calling for more accountability in the industry.


The Shift from Data Collection to Application

One of the key takeaways from this episode is the increasing need for coaches to not just collect data but also understand how to apply it effectively. As Krista points out, “We’ve come a long way from just gathering numbers—we now need systems that integrate data into player development in ways that make sense.”

The hosts emphasize that while data collection has always been important, the real value lies in how that data is used to improve coaching decisions and player outcomes. The discussion highlights how coaches are becoming more receptive to new information and how this evolution is transforming player development systems.


How Expanded Coaching Staffs Are Changing the Game

With staff sizes expanding in college programs, the hosts talk about the influence this has on the application of data. Larger staff sizes mean more people to collect and analyze data, but it also introduces new challenges in terms of coordination and communication. The team discusses how coaches can optimize these larger staffs to ensure that data is interpreted and implemented effectively.


Tech in Softball: The Good, The Bad, and The Frustrating

Technology has revolutionized the way softball players train, but not without its share of challenges. The conversation touches on the frustrations coaches and players face when dealing with unreliable or inefficient tech. Krista, Ashley, and Laura agree that tech companies need to invest more in creating user-friendly systems that not only function well but also come with strong customer support and reliable service.

Ashley mentions the importance of ongoing follow-through with tech providers, noting that poor customer service often leaves coaches stranded with malfunctioning tools. The hosts call for independent testing of softball tech to ensure it’s not just flashy but functional in real-world settings.


The Importance of Accountability in Softball Tech

As softball becomes more tech-driven, the need for accountability in the industry grows. The OGX team highlights the importance of holding tech companies responsible for their products, from ensuring accuracy in data collection to providing ongoing customer support. For Krista, it’s not enough for a product to look good on paper—it needs to work consistently in practice.

This episode emphasizes that investment in better tech is essential for improving player performance, but it must come with a commitment to continuous improvement and customer support.


Key Takeaways from Episode 21

  • Data application is more important than just collecting numbers; systems need to integrate data into coaching practices effectively.
  • Expanded coaching staffs can enhance data application, but they require proper coordination to avoid inefficiencies.
  • Softball tech must be reliable and user-friendly, with better investment from companies in customer support and follow-through.
  • Independent testing of tech products is essential to ensure functionality in real-world coaching environments.
  • The industry needs more accountability from tech providers to improve overall player development.

Final Thoughts

Episode 21 of the OGX Podcast sheds light on the growing role of technology in softball and the need to shift focus from collecting data to applying it effectively within coaching systems. As tech becomes more integrated into player development, the conversation around reliability, user-friendliness, and accountability will only become more important.

For more insights and expert discussions on softball player development, watch the full episode here